This article shares best practices for launching your Big Think+ learning program so it gets attention, builds momentum, and encourages early participation.
A great launch does more than announce the program. It makes learning feel approachable, relevant, and valuable. Whether you’re rolling out a 4-week manager track or kicking off a company-wide campaign, the right launch strategy helps drive engagement from the start.
Step 1: Share the “why”
Start by introducing the purpose of the program clearly. Consider:
What challenge or opportunity this learning supports
Why it matters now
How it connects to broader team or organizational goals
Send a kickoff message from a senior leader or sponsor that reinforces the “why” and models support for learning.
Tip: Include a short Video Lesson link to pique interest.
Step 2: Make the first step easy
Avoid overwhelming learners with too much information up front. Point them to:
One lesson to watch
One link to click
One action to take
You can use a Big Think+ curation to organize learning and start with a clearly labeled section like Start Here or Week 1.
Step 3: Involve managers and people leaders
Your program will land better if learners hear about it from their direct leaders.
Ask managers to:
Preview the first lesson
Host a short kickoff conversation with their team
Reinforce that learning is part of growth, not “extra”
Step 4: Set expectations and structure
Clarify:
How long the program runs
How often learners should engage (e.g., once a week)
Whether completion is expected, encouraged, or optional
Where they can find support if they have questions
If you’re running a self-paced program, reinforce that it’s okay to go at their own speed, but encourage a regular rhythm.
Step 5: Reinforce with reminders
Even the best programs need nudges. Plan for 2–3 quick follow-ups in the first few weeks, such as:
A Slack message highlighting a key quote from a lesson
A “What did you take away?” question in a team meeting
A mid-program check-in to celebrate progress